A SERIOUS STUDIO PROJECT
HOPE, is the first Philippine brand to donate 100% of its profits to building public school classrooms. Their new project, Hope In A Star, lets people donate as little as ₱20 for a chance to win a one-of-a-kind experience with well-loved celebrities.
HOPE, is the first Philippine brand to donate 100% of its profits to building public school classrooms. Their new project, Hope In A Star, lets people donate as little as ₱20 for a chance to win a one-of-a-kind experience with well-loved celebrities.
THE OBJECTIVE
To build the Hope In A Star experience online through their website, social media, and brand elements.
To build the Hope In A Star experience online through their website, social media, and brand elements.
PROJECT SCOPE AND ROLE
Creative Direction, Brand Identity, Illustrations, Website Design
Creative Direction, Brand Identity, Illustrations, Website Design
PROJECT TEAM
Executive Creative Director: Kookie Santos
Lead Strategist: Kar Abola
Lead Designer: Therese Luna
Executive Creative Director: Kookie Santos
Lead Strategist: Kar Abola
Lead Designer: Therese Luna
The visual identity and elements take cues from scholastic materials and themes to remind the audience of the brand's cause.
The website was designed to have an intuitive and seamless experience— from learning about HOPE's mission, presenting the celebrity experiences in an enticing manner, and sending your donations. All the while, the visual elements were applied throughout the website to create a seamless brand experience.
