A SERIOUS STUDIO PROJECT
Manila, Manila, and More is a travel guide made for tourists and tourists in their own country published by Summit Media.
Manila, Manila, and More is a travel guide made for tourists and tourists in their own country published by Summit Media.
THE OBJECTIVE
When conceptualizing the creative direction, it was important that the book reflect the spirit and charm that makes Manila what it is. Through a vibrant and maximalist approach, we embodied the life, excitement, and grit found in every corner of the city.
When conceptualizing the creative direction, it was important that the book reflect the spirit and charm that makes Manila what it is. Through a vibrant and maximalist approach, we embodied the life, excitement, and grit found in every corner of the city.
PROJECT SCOPE AND ROLE
Lead Designer, Cover Illustration, Editorial Layout Design and Illustrations
Lead Designer, Cover Illustration, Editorial Layout Design and Illustrations
PROJECT TEAM
Creative Director: Kookie Santos
Lead Strategist: Kar Abola
Lead Designer: Therese Luna
Artists: Angie Chua, Ross Du, Bea Venezuela
Creative Director: Kookie Santos
Lead Strategist: Kar Abola
Lead Designer: Therese Luna
Artists: Angie Chua, Ross Du, Bea Venezuela
Capturing Manila’s lively, gritty, and "halo-halo" or “mix-and-match” culture into an illustrated book cover that embraces the concept of horror vacui, featuring key locations, must-try delicacies, and unique experiences mentioned in the book.
Visually establishing the difference between Metro Manila, Old Manila, and “More” by developing color palettes and using typefaces that create distinct identities for each section of the book.
