Chebi Webbi is your tropical escape where you can take a break, recharge, and enjoy a sweet treat and specialty drinks.
THE OBJECTIVE
We wanted the brand identity experience that was equally fun and playful, as it is relaxing and inviting. Quirky mascots, puns and rhymes leave you swirling to a brighter day ahead.
We wanted the brand identity experience that was equally fun and playful, as it is relaxing and inviting. Quirky mascots, puns and rhymes leave you swirling to a brighter day ahead.
PROJECT SCOPE AND ROLE
Creative Direction, Brand Identity, Brand Illustrations, Mascot Design, Packaging
Creative Direction, Brand Identity, Brand Illustrations, Mascot Design, Packaging
PROJECT TEAM
Strategist: Selina De Guzman
Designer: Therese Luna
Strategist: Selina De Guzman
Designer: Therese Luna
Characters that personify "Chebi" and "Webbi" were designed little details that tie them back to the brand.
The cafe prides themselves on their quality ingredients so we wanted to highlight those in the illustrations as well.
Quirky mascots invite you to sit back, relax, and enjoy a swirl or two.
Chebi and Webbi ready to greet you at every corner of the cafe and bring whimsy to your day.
