Single artwork illustration, custom type, graphic design, and merch design inspired by "This Hell" by Rina Sawayama, a western tongue in cheek pop song about "celebrating community and love in a time where the world seems hellish."
PROJECT SCOPE
Art Direction, Custom Type, Illustration, Merch Design
Art Direction, Custom Type, Illustration, Merch Design
![](https://cdn.myportfolio.com/a10067d5-2b08-448f-9233-2f845a63572b/37133a33-b7de-430c-9f2d-b945fb91e2c2_rw_1920.png?h=00e5e059ce35b546303d09885fa2b00b)
![](https://cdn.myportfolio.com/a10067d5-2b08-448f-9233-2f845a63572b/9b89c7b0-d88c-4dd1-9bd0-512de20a96f0_rw_3840.png?h=725e36364cf5bd613890efa84d1d57ea)
![](https://cdn.myportfolio.com/a10067d5-2b08-448f-9233-2f845a63572b/df837ce8-7584-4f4b-9225-d6ef5aa9db93_rw_1920.jpg?h=e227cfca0b57622a6c130d869e922e97)
Custom gothic type on a bandana inspired by the edgy western direction of the single.
![](https://cdn.myportfolio.com/a10067d5-2b08-448f-9233-2f845a63572b/a9c9208d-5f1f-4c7f-8c87-9d86e38b7746_rw_1920.jpg?h=3f03e9b3f15583283a79fe498c1f90a0)
![](https://cdn.myportfolio.com/a10067d5-2b08-448f-9233-2f845a63572b/58564ffc-5adc-4cc2-8cd9-ac1a67b44e82_rw_1920.png?h=2aab1c98d1c5d11d3ea267b1ccf3df23)