Illustration and custom type created for Day Off, a lifestyle brand that brings you the essentials your home has been missing.
THE OBJECTIVE
Day Off released the Cloud Nine Throw and asked me to create an artwork with the prompt, "What does being on cloud nine mean to you?"
PROJECT SCOPE
Day Off released the Cloud Nine Throw and asked me to create an artwork with the prompt, "What does being on cloud nine mean to you?"
PROJECT SCOPE
Creative Direction, Illustration, Custom Type
Being on cloud nine are those moments when the world seems a bit brighter and my mind feels clearer. Nowadays simple joys like taking a walk and being surrounded by nature, doing a yoga or mediation session, having a good conversation with friends, or eating really good food are the little pockets in the day that make me feel lighter.
The custom type's letterforms are inspired by the funky shapes found on the throw itself, and the overall lightness that comes with being in a good mood.
