Spring Philippines is a non-profit organization that is creating a safe space for Filipino youth to openly talk about mental health, where it is no longer misunderstood or mistreated.
THE OBJECTIVE
Spring Philippines invited me to collaborate to direct and create social media content to support their campaign. For the month of August 2020 they wanted to focus on the importance of speaking up and talking about mental health with the theme, "The time of silence is up."
Spring Philippines invited me to collaborate to direct and create social media content to support their campaign. For the month of August 2020 they wanted to focus on the importance of speaking up and talking about mental health with the theme, "The time of silence is up."
In a culture where many of us are raised to keep difficult and personal conversations and topics to ourselves, it was important that the campaign's tone wasn't intimidating or forceful, but rather, encouraging and inspiring. This was translated visually with the soft and calming colors and gradients, paired with uplifting messages.
PROJECT SCOPE AND ROLE
Creative Direction, Illustration, Copy
Creative Direction, Illustration, Copy
